Our Approach with Web Vitals

The performance of a website's loading and user experience are gauged by a collection of indicators known as Google's Core Web Vitals

(Image credit: webvitals.io)

Google's Core Web Vitals are a set of metrics that measure the loading performance and user experience of a website. These metrics include things like load time, time to first paint, and the stability of the layout. In recent years, Google has placed a greater emphasis on these metrics as a ranking factor in its search algorithm. This means that websites that have good Core Web Vitals scores are more likely to rank higher in search results.

As the importance of Core Web Vitals has grown, it has become increasingly important for website owners to pay attention to these metrics and take steps to improve them. In this article, we will discuss how fixing Google Core Web Vitals helped us to protect our SEO ranking by using A/B testing to determine the best solutions to adopt.

Redouane Belhamissi
Director of Engineering

Redouane is co-Leading the Platform team, his role at Future is to build, maintain and expand our Vanilla Platform.

His main focuses are on the performance and High scalability of the architectures.